The Blog Revenue Engine

This course is about building Blog Revenue Engines (BREs).

Now, I'll admit I tried my best to come up with a cool name for marketing purposes but the more I started to work on this framework, the more it started to really seem like an engine.

You get all of the parts, put them together, and suddenly you have yourself a machine that will propel you forward.

If you go back to the first sentence of this lesson you'll notice that I said Blog Revenue Engines as in plural.

The reason why I said that is because this framework is meant to allow you to repeat the same steps over and over and over again as many times as you want to build your own network of sites if you're up for it.

We'll talk more about that later in the course.

For now, what exactly is a Blog Revenue Engine?

At its core, it's nothing more than a blog that makes money mainly through ads. You can add in other revenue streams, but the reason why ads become the main revenue stream is because of the type of content you're looking for to help drive traffic to the site.

There are 3 main revenue streams that a blog can have:

  1. Ads
  2. Affiliate Marketing
  3. Products

Yes, there are others, and some fit into those categories but these are the 3 popular ones.

Each of them requires different types of content to truly be effective and different methods to make the most out of them.

For example, if you really want to make money with affiliate marketing then you need to target people that are close to making a buying decision. This usually means writing reviews.

If you're trying to sell your own products then you need to put people through a whole sales cycle.

However, if you want to make money with ads, then all you have to do is get people to your site and the best way to do that is to write the content that a large number of people want to read.

That's literally it.

That's all you're going to do to build your Blog Revenue Engine (BRE).

When I put it like that it sounds really simple and I think conceptually it is simple.

  1. Write the content that a large number of people want
  2. Promote that content to those people

That's it. There is no step #3.

However, many people fail at the execution part of this.

This course is meant to prevent any such failure on your end.

Passive Income

Passive income is a dangerous term because rarely is any income passive. You always have to put in some kind of work to achieve it but that doesn't mean you always need to be working.

Once you have your BRE humming along, you'll find that you don't have to keep an eye on it as much.

That doesn't mean you can disappear for months on end, but there is definitely a difference between the amount of effort you put in at the beginning versus when you have the engine running on cruise control.

$1,000 in 6 Months

So why does a BRE give you the opportunity to start making $1,000 a month with your blog in 6 months?

Because it solely focuses on content that already works.

When creating a BRE you should never have to guess what topics you need to write about because you'll already know.

You'll know because you'll see what works well for others.

The reason you are going to take this approach is that you want to increase your chances of success with content that has the best opportunity to pull in traffic.

If you're solely using ads as a revenue stream and you're in an ad network such as Mediavine or AdThrive, you'll need to get anywhere from 70,000 - 110,000 pageviews a month to get to $1,000.

There is no point in trying to do that quickly with content that you aren't sure whether it works or not.

The sole purpose of this BRE framework is to focus on content that has proven to work for others.

It's not a framework to worry about writing personal posts or having any concerns if you should write a list post or not.

This is simply you putting your head down and getting the job done.

Bigger and Better Things

You might be wondering if you can use a BRE to start your brand or apply other types of revenue-making (affiliate marketing, products, etc)?

Yes, you can, but the reason why this framework is laser-focused is that it's much easier to start with a singular focus.

If you're worried about selling your product then you're worried about the actual product itself and the sales funnel. More importantly, you will be concerned that you're not bringing in the right type of traffic.

As for your brand, that is going to come down to how well you appeal and relate to your audience. It's definitely possible in this BRE framework but these are things I won't talk about in this course.

That stuff goes much deeper and requires a different mindset and that's the reason you can find it on Dare to Conquer.


If you know me then you know that everything I create has to have some value behind it.

I'll talk about this more in the Content module, but please don't take this framework as an excuse to not try and provide value to your audience.

The better you get at providing value, the better you'll get at making money.

Always keep this in mind. 

BREs aren't meant for shortcuts.

Blog Revenue Engines

On the surface blogging seems like it should be the simplest thing in the world.

You start a blog, write content and then make money.

But you quickly realize you need traffic. 

  • How do you get that traffic? 
  • Is your content good enough to get traffic? 
  • What content should you focus on? 
  • Where should you promote your content to ramp your blog up as quickly as possible?

Blogging is more than just learning the technical aspect of things but that doesn't mean you should go through months of growing pains and frustration.

Blog Revenue Engines was created to show you how to quickly pick a blog topic, choose the right content for it and scale your blog as quickly as possible so you can hit that magical $1,000 a month figure.

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